IT IS IN THE EQUILIBRIUM THAT WE FIND THE KEY TO SUCCESS
How can we understand a subject complex and multidisciplinary as entrepreneurship if we look at just one of its faces?
The Entrepreneurial Equilibrium arises from the need for a new vision on entrepreneurship, a holistic and multidisciplinary vision. Each entrepreneur has his own way with his different challenges, and it is in the balance between Technique, Creativity and Personal Power that he will find his success.
Personal Power are the essential characteristics and personal attitudes needed for any successful entrepreneur.
Technique is the set of knowledge and skills that guide the entrepreneur throughout the entrepreneurship process.
Creativity is the entrepreneur’s ability to make different, to create the new, to innovate.
Welcome to the Entrepreneur Equilibrium: The tripod of success. The book approaches entrepreneurship and its challenges holistically, seeking to give the entrepreneur a comprehensive view on the subject, and indicates diverse competencies that the entrepreneur must develop to succeed.