Company vs startup: Myths and Facts

What is the difference between a company and a startup? According to Eric Ries, author of The Lean Startup, startups are designed to deal with situations of extreme uncertainty. Start a new company, which is an exact clone of an existing business, copying business models, pricing, target customer and product, there may even be an attractive economic investment, but it is not a startup, because your success depends only on the execution – so that success can be modeled with great accuracy. A startup is a human institution designed to create new products and services under conditions of extreme uncertainty, it is not a business, or better, is not yet a business, your focus should be on validated learning, seeking to answer two fundamental questions: the value hypothesis, it creates value for the customer? And the growth hypothesis, how customers discover my product or service? To do so it must use the feedback loop, Build -> Measure -> Learn to answer the main Continue a leitura