My entrepreneur history

My entrepreneur history

There is no safe path, there is no secret formula, there is no walkthrough to the path of success, every entrepreneur must find his own way, and face his own challenges. However, we can point to the set of skills and characteristics required for the entrepreneur success, and also, learn from the mistake of the other entrepreneurs to not repeat them.

Childhood, creativity and computers

I was always restless, creative and curious. My favorite toy was always LEGO, I created with him anything I wanted to do, whenever i wanted, the way I wanted. I challenged myself to create different things, castles, spaceships, cars, buildings, etc, there were no limits. I faced the problems that my creative imagination built, how do I do the  system that collects the landing gear of my plane? How do I do this launch mechanism of the catapult? Does the fire truck that I did fits in this building I’m constructing? Practically every day I challenged myself, the toy was the same, but the game was always different.  I thanks from all my heart the effort that my parents did, to always find a way to buy a new LEGO box for me, in my birthdays, at Christmas, at the children’s day, even not being able to afford it.

I am also grateful for the opportunity I had to deal with art, all my painting classes that I always liked, even without having an innate talent for art I’ve always been creative. I created a collection of clay cows, was the chinese cow, the child cow, the sunglasses cow , the cow with umbrellas, I didnt even remember them all, but they were a important experience.

At school I always was an average student, I never liked to study, I actually never studied in high school, what I always did was the least effort to pass the year, only studied in recoveries, when I launched the challenge to get a 10, and annoyingly I got it. Now I understand the terror of the current education system for those who doesn’t  fit in the patterns. The great irony of the current system is that we are trained for years in technical skills of all kinds, from pre-school to university, and when the time comes to enter the job market, to undertake, we are charged to think outside the box, to be creative and innovative. How can we be if we were never trained, encouraged and led to think that way?

I got my first computer at the age of 8, a PC-XT, which ran using MS-DOS, had no hard drive, and all the system was loaded by large floppy disks. I was crazy about technology, it was amazing, I could create text, play, create banners, make calculations… But I never understood how it worked, “my god, how that magic happens inside that box?”. This was the engine that drove me to study computers, I needed to understand how that all worked, so I made my technical course in computers and started the graduation in computer science.

Professional start, business administration, entrepreneurship

I ended up learning how computers work, and thought it was cool their programming, it was almost like LEGO, I could build anything digitally, I loved it! From this I had two different work experiences, in one of them I became a computer programmer in the biggest software development company of Brazil , in the other, I worked as a information technology teacher. I hated to be a programmer, the work environment was terrible, nothing like I believed to be a good working environment, the internet access was blocked, I had no where to look for codes and help, I wasn’t creating anything, just correcting errors, I had no freedom. Also, another thing made me think, I didn’t know anything about the ERP software (enterprise resource planning) in which I would correct the errors and update the code. I did not understand the processes, I did not understand the system modules that I was working with, all that features, I did not understand what I was developing, I never could work on something that I did not understand, that I had no passion. Then the curiosity came again, I needed to better understand the business, the processes, the systems, how that all works. I decided to quit that job. The experience as a teacher on the other hand was fantastic, I was dealing with people, I was good with the students even without any experience, I was interested in them, and struggled to teach them the best way possible, I had a natural ability to teach.

My curiosity led me to the course business administration, besides understanding better the companies, I wanted to work in a place that had my face, my passion, in fact, I do not run without passion, I wanted to have my own company. I liked the course, I followed an advice and I had different experiences, I participated in various entrepreneurship programs, made new business development courses, learned to use the business model canvas , customer development practices, did some business plans, I had my own startup Clic indica, who used the power of crowds to indicate who wanted to buy an apartment, a car, among other things.  I worked at Dell enterprise product marketing, I worked in a small business, worked in the Brazilian Support Service for Micro and Small Enterprises as as a business consultant, I worked at the marketing of a syndicate, worked on a political campaign. It was a period of a amazing professional growth from my skills and knowledge. I never stayed more than one year and a half in the same organization, when my learning reached a limit, and my job was just to do what I learned I quit, I did not want that, I was born to think, to create and not to repeat and repeat things without any challenge.

I planned many businesses, wanted to open a school, I made a business plan but I never got the capital to take her off the paper. My startup has not died because it failed, but because neither I nor my partner could keep working on it, we needed to make money to support our lives, there is still a lot of validation to be done. So far, I’ve never been a real entrepreneur, because I never realy faced the risks face to face and moved forward, I had a lack of persistence, I was scared, very scared. I was always thinking about what business I could do without money, or almost no money, but that does not exist, it is always necessary some investment, it may be small in some cases, but it is always necessary.

A true entrepreneurship experience

In 2015, the year of my graduation, I decided to risk everything, saw an opportunity in the events area, there was no health event that integrated its several subdivisions with an exhibition and lectures on health and healthy life. I did some research, I saw that there were interested customers, so I decided to go on. I had other problems besides not having money, my networking was horrible, I did not cultivated it, and now I was regretting it. The events area was the only one I could leverage the business without having many resources, the money would come from the sales of stands, sponsorships and tickets. Most of the resources would be needed only  next  to the event date. Who came into my business life at that moment was my mother, tired of seeing me slipping in everything I did she agreed to help me, and it was from her the greatest lesson I had in my life until that moment, to go all the way. My mother is an entrepreneur, she always has been, she started several businesses, a video store, a beauty salon, a cybercoffe, organized courses, fairs and events, but she never really took off. She has several skills that complemented my weaknesses, she became my partner.

I started to study a lot about the area, I actually knew very little about health, healthy life, and events. We raised the costs, we made a good financial planning, sales materials, website, visual communication. I had in my head: “I am an administrator, I’m technically prepared for it.”

We leverage the business, many sales calls, emails, search for partnerships, lecturers, among other diverse activities. You know that sentences, “life is hard”, “make business is difficult”, “hold on or give up”, “the world is not for the weak”, “no pain no gain”, all that was very clear in my mind. The progress of the business was like that, full of difficulties, I tried to give up a few times, I became depressed, my partner kept the business in line. I was charging me and my partner for results, and they did not appeared, the time passed and few sales were made, 2015 was a year of deep political and economic crisis in Brazil, everybody was only speaking about crisis. We changed several times the size of the business, as sales were very slow we made many changes, wiped the budget. We changed the core business from a major exhibition to the health forum, because he was giving the better results so far. Pay the event center had become a real nightmare for us, it was a high value, and we didn’t have the entry value in that time, we had to change the location of the event, which was one of the best decisions we made, the decision that saved the project . Next to the event we made some bad decisions, we put some people to work with us, they promised a lot but delivered nothing, and some of them ended up hurting the event.

Do not think that because we are son and mother leading the business that our fights were quieter than normal partners, were like those meetings of the movies, tense and not constructive. Our mother and child relationship hardly existed during that period.

The final straw was a few weeks before the event, I was driving and had to stop the car, I looked at my partner and said, I’m having a heart attack, that was the level of stress I was having in my professional life, my personal life no longer existed. I discovered in cardiology that it wasn’t a heart attack, but panic syndrome, problem in which I had to deal until the day of the event. It seems silly, but the panic symptoms are physical, the heart races, you cannot control it, does not seem to be something psychological, I could hardly breathe. Well, that’s what being an entrepreneur? This is the path to success? That is the path of sweat and tears? Worth it?

The event happened, something that didn’t believe that was possible anymore, financially the first edition of the event was a disaster, we got a lot of debts. On the other hand we validate our product, who was present at the event was enchanted, we gathered people from different areas, doctors, nurses, therapists, psychologists, nutritionists, pharmacists, physical educators, businessmen, people in general, all together vibrating with each lecture, with each theme addressed. We ended up getting a beautiful tribute during the event that took us by surprise, made by our partners and customers. Our business is still standing.

The day after

It was a fantastic journey of self-knowledge. With everything ended, broken, my wife asked for a divorce after having been 14 years together, she said she did not believe in me and in what I do, I found myself without a car, without my dog, I left the apartment and I went to live with my mother. And as hopeless as it may seems in your mind, I was alive, I found myself, I discovered myself, I found peace. I wasn’t living in fear anymore, I ended up facing and living all my worst fears and survived, I started to live fully, to live each day, I learned to love myself, I self-realize me every day when I wake up and I appreciate the opportunity to be alive. I rediscovered myself as teacher, as someone who has a lot of content, knowledge and experience to pass. I found that I like to write, and I keep enjoying and having the will to undertake. I entered in the flow, and everything started to change. I met wonderful people that will engage in the next event, found a new business partner, who I believe it’s the person with more entrepreneurial and spiritual knowledge that I talked with. I met different ideals, ideals that complemented me, I’ll never live any nightmare again, things wont be heavier, I wont live in that kind of effort, I work now in what makes me happy, in what pleasures me, and this is the secret of life, find what you love, what’s your mission.

Today I can say clearly: I am an entrepreneur, an innovator, a creator, which transforms ideas into products, services and organizations. I am also a teacher, someone who loves to pass the knowledge and experiences ahead, someone who cares about the people around me. I want to help entrepreneurs around the world to succeed, and to do this, they must know themselves, overcome their fears, they have to know their personal power, to know the necessary technical skills and creativity needed for success.

The book

Then, as business administrator, as an entrepreneur, as a businessman, as a teacher and as a human being, I developed the Entrepreneur Equilibrium: The tripod of success, composed by the Technical, Creativity, and Personal Power, the three essential pillars for the successful entrepreneur. The book was developed from my experiences, my knowledge, my creative mind,  my intuition, my failures and successes. Definitely the book is not a guide, because the path of entrepreneurship and the life path is different for each person, but the book presents a number of essential features for any entrepreneur who seeks to succeed in the information age.

This story has no end, because it is just a start.


The eBook is free for reading and distribution but isn’t available yet in english, i’m translating it. If you are interested in help to translate from Portuguese to English, just send me a message, I will be very happy with your help.

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